Is Crumbl Coming to the UK? What We Know in 2026

If you've spent any time on TikTok in the last few years, you've probably seen Crumbl Cookies. The big, frosted, American cookies that go viral every week when they drop a new flavour. And if you're in the UK, the next thing you've probably typed into Google is some version of: are they coming here?

We get asked this a lot. So here's what we actually know.

Is Crumbl opening in the UK?

As of 2026, no. There are no confirmed Crumbl locations in the UK. No official stores, no delivery service, no franchise openings announced. There have been pop-up events and rumours over the years, and Crumbl themselves have hinted at international expansion but nothing has materialised here yet.

Crumbl is still primarily a US and Canada operation. They've expanded aggressively there (over 1,000 stores and counting) but international rollout has been slower than the hype suggests.

Why hasn't Crumbl come to the UK?

Honestly, we're not entirely sure, and we're probably not the most objective people to ask given we'd rather they didn't. But the most likely reasons are:

Franchising across international borders is complicated. Food regulations, supply chains, and building the same weekly rotating model in a new country isn't straightforward.

The UK cookie market has also filled the gap pretty quickly. There are now several UK brands doing a similar thing in the cookie arena. Baking up big, frosted, American-style cookies, and those brands are already here, already delivering, and already building loyal customer bases. Well, most are trying but they all use normal cookie dough, we are still the only brand in the UK to make authentic sugar cookies like the original Utah recipe that Crumbl use.

Will Crumbl ever come to the UK?

Maybe. Probably, eventually. The demand for Crumble is there and when wee had our shops people would come far and wide (You can thank Labour for us not having shops now)

You can see it in Google searches, TikTok comments, and the number of people importing cookies in suitcases (yes, that actually happened in Australia).

But 'eventually' isn't very useful when you want a cookie now. Don't worry we can help!

So what do you actually do if you want one?

That's where we come in. We're Dipp'd, a small bakery in Shrewsbury that started making Crumbl-style cookies in 2023 because we were obsessed with them and couldn't get them either.

We make thick, frosted, American-style sugar cookies with over 80 rotating flavours, and we post them anywhere in the UK via tracked DHL delivery. Our trio boxes even fit through the letterbox, so you don't need to be in.

We're not Crumbl. We're not affiliated with them. But we've had enough customers tell us ours are just as good (some say better) that we're fairly confident you won't be disappointed.

When Crumbl does eventually land in the UK, we'll happily do a side-by-side comparison. Until then, we've got you covered.